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The Smooth Leg Approach to Conversion

Although I try to stay away from using personal and embarrassing topics when writing blog posts, I’m going to share this experience, because it’ll help you think about a few things you should be...

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Is Free Shipping a Must in this Economy?

An interesting question that has been popping around the office from several clients and also on the Shop.org blog. It has all of us at FutureNow wondering if this is another case of predictable...

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Black Friday Results Are In, Are You Ready for CyberMonday?

The first set of results are in. We’re not sure that these days will be representative of the entire season as in past years but we’ll take any good news we can get. According to Comscore Black Friday...

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Top 10 Online Retailers by Conversion Rate: December 2008

Here are the top 10 converting websites for December 2008*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor...

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Top 10 Online Retailers by Conversion Rate: January 2009

Here are the top 10 converting websites for January 2009*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor...

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Top 10 Online Retailers by Conversion Rate: February 2009

Here are the top 10 converting websites for February 2009*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor...

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Top 10 Online Retailers by Conversion Rate: March 2009

Here are the top 10 converting websites for March 2009*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor...

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Top 10 Online Retailers by Conversion Rate: April 2009

Here are the top 10 converting websites for April 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates,...

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Christmas Shopping Begins in the Next 4 Weeks…

What will you do to be prepared for it? This is not the Emergency Christmas described by John Stewart from the Daily Show. However, with the pressure of the economy people will probably be spending...

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Shopping Cart Abandonment Woes

Last week, Brendan tackled how to answer the 5 unanswered questions customers face in the shopping cart (other than shipping costs). According to a recent study by PayPal and comScore, 45% of US online...

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Top 10 Online Retailers by Conversion Rate: June 2009

Here are the top 10 converting websites for June 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates,...

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I’m not an idiot, but I play one online – and so should you!

Click here to view the embedded video. Sorry about the headline – the 80s flashbacks are getting to me.  Still, I really do “play stupid” as a Website optimizer and online copywriter.  Or at least I...

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Top 10 Online Retailers by Conversion Rate: July 2009

Here are the top 10 converting websites for July 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates,...

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A Clicks-to-Bricks Site Optimization Checklist

Because I live in the optimization world, I sometimes assume that certain web site strategies are common sense and obvious. I sometimes forget that the only reason why they are common sense and obvious...

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True Customer Care Pays Dividends

Many online retailers have an endless stream of gimmicks and promotions to hook the customer. But sometimes all you need is a little good word of mouth to help you gain the advantage. Recently, my...

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12 Days of Conversions: Day 1- Black Friday

Here at FutureNow we are celebrating the holidays by offering you 12 days of holiday optimization. Yup, you heard me right. Free tips to easily improve your online performance for 12 days straight! For...

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12 Days of Conversions: Day 3- The Shopping Cart

We are always saying that one of the best places to start conversion optimization is in the shopping cart.  The customers you lose in the cart are the ones who have already gone through 90% of the...

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12 Days Of Conversions: Day 5-Paid Search Campaigns

Spend more to get more.  That saying is more important to ecommerce sites during the holidays than during any other time of year. Aggregate conversion rate throughout the web increases over the time...

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12 Days of Conversions: Day 6-Optimize Your Mobile Site

This year, IBM has predicted that 15 percent of Americans will use mobile devices for their holiday shopping via Coremetrics benchmarking.  With phones getting smarter, ipads and tablets being used...

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12 Days of Conversions: Day 7-Comparison Shopping

People love to comparison shop, especially when they are trying to find gifts for another person.  They compare websites, shipping costs and delivery times, star ratings, and prices.  Help your...

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